5 WAYS TO Refresh YOUR WEBSIte
Whether it’s the start of a new year, end of a quarter, or start of a new season, I like to encourage you to review your website and see what could be cleaned up and improved to start fresh. You could implement these tips at any point in the year really, and whenever you're thinking of making changes to your website, always start with your goals. Ask yourself:
What is the main goal of your website?
What’s working well to achieve this goal?
What could be improved?
If your website isn’t achieving your goals, then it’s time to make some changes 👏 Here are 5 places on your website to review and refresh:
1. REVIEW YOUR ANALYTICS
Here you’ll be able to see important information like the most (and least) popular content on your site and where your website traffic is coming from. This is helpful because you can make strategic updates in places with the least conversion or ensure there’s a CTA where people spend the most time. Or if you’re spending hours on your Instagram strategy but most of your web traffic comes from Pinterest, then hanging out on Instagram is probably not the best use of your time!
2. CLEAN UP YOUR MAIN NAVIGATION
There should only be 5-6 links in the main navigation. Make it easy for your visitors to find what they’re looking for and utilize the footer for the rest of your nav items. You can remove ‘Home’ from navigation to reduce clutter if you have a lot of navigation items, and use your logo in the nav to link to the Homepage instead.
3. UPDATE YOUR CONTENT
Give your copy a refresh, check for spelling errors, and update any changes to your services or processes. Add new photos or refresh your fonts and colors to switch things up without having to do a full overhaul. Remember consistency is key and to maintain the new look on all of your platforms. Add new testimonials or social proof to show that you are consistently working with new clients.
4. CHECK FOR BROKEN LINKS
It’s a frustrating experience for someone to come across a broken link on your website. Not only is it bad for SEO, but it will also negatively affect your trust and credibility factor.
Common places for broken links:
Main Navigation
Social Media Links
Footer Navigation
Button
PRO TIP:
Create a custom 404 error page on your website that KEEPS your website visitors on YOUR site. Just in case your user comes across a broken link, this is a way to keep them from navigating off your site immediately in hopes that they will take a new action that keeps them on your website.
5. UPDATE COPYRIGHT YEAR IN THE FOOTER.
This quick and easy change shows people you’re active and care about regularly updating your website to keep it relevant.
It can seem overwhelming to review and update your website and I totally get that! I hope these 5 tips help inspire you to review your website and make sure it’s converting and working for you behind the scenes! As always please feel free to contact me with any questions or if you need help with a refresh or overhaul.
Looking for some more guidance? Check out our FREE Strategic Website Guide. It’s an entire guide to audit your current website, learn why you need a strategic website and not just one with a nice design, plus a BONUS Home Page Content Checklist.
